#AFFINITY DIAGRAMS HOW TO#

Gather UX research dataĬreating an affinity map starts by gathering the data you have. UX Affinity mapping will help to put everything together and identify any patterns. The role of the UX researcher is to put all UX research data together and extract the most valuable insights about the current and future needs that users will have for your product.

#AFFINITY DIAGRAMS HOW TO#

How to conduct affinity mapping for synthesizing research?

You can use affinity mapping to organize any type of data, however, we will explore how exactly to do UX affinity mapping to synthesize research. Consider and debate the developed themes.It typically consists of 4 basic steps, each of which can be customized to suit your specific situation: How to do affinity mappingĪffinity mapping is an easy process in itself. You can also organize notes and observations from your colleagues, that can differ from your own.īy conducting affinity mapping you can quickly organize your research data and spot any recurring issues and what issues are most important. An affinity diagram helps synthesize large amounts of qualitative research data such as from user interviews, user surveys, usability testing, session recordings, and other sources of product feedback such as support tickets, bug reports, or user reviews. That is where affinity mapping can greatly help. This data, especially qualitative data, can be rather difficult to analyze in bulk and draw meaningful insight and conclusions from. User research involves many methods that yield large amounts of data and types of user feedback. Source How can affinity mapping help with UX research? Here’s a great affinity diagram example by Abinash Mohanty from Dribbbel: Therefore, it helps you to prioritize what to work on next. You can see which issues are most relevant by the number of cards sorted into each group. It is a visual representation of how individual pieces of information are related to each other and grouped. What is an affinity diagram?Īn affinity diagram or an affinity map is the result of the affinity mapping process. It helps you see relations clearer, so you can make better decisions and move on in a way that’s good for you, your career, and your clients. This can be any information such as user feedback, or design ideas.

Why affinity mapping is essential to user researchĪffinity mapping is a simple way to group and organize a large amount of information.

What are the benefits of affinity mapping?.

How to conduct UX affinity mapping for synthesizing research?.

How can affinity mapping help with UX research?.

Affinity diagrams